Top Tools and Platforms for Supporting Amazon Influencers as a Virtual Assistant

So, you’re a homesteading mama who’s ready to support Amazon Influencers as a virtual assistant. You’ve got the basics down, but now you’re wondering—what tools and platforms do you actually need to make this work?

Well, that’s exactly what we’re going to cover today: the go-to tools that’ll help you stay organized, manage tasks, and make life easier for both you and your clients.

And don’t worry about needing to be a tech whiz or having loads of extra time (because let’s be honest, between kids, animals, and about 700 other things daily, you probably don’t). The tools we’re diving into are simple to use, practical, and totally doable—even for moms who have a million things on their plate.

Let’s jump right in and talk about the best tools and platforms for supporting Amazon Influencers as a VA!

The Basics You’ll Need to Get Started

Before you can start helping Amazon Influencers tackle their to-dos, you’ll need a solid setup. Think of it like setting up the foundation for a house—you wouldn’t start building the walls without a sturdy base, right? The same goes for your virtual assistant services. A good foundation will make everything else run smoother (and save you a ton of stress down the road).

1. The Basics: Hardware and Connectivity

Let’s start with the non-negotiables.

• iPhone or Smartphone: You’ll need a solid phone for quick communication, managing social media accounts, and snapping some content if your influencer needs it. A good camera? Not required, but definitely helpful.

• Laptop + Wi-Fi: This one’s obvious, but really—don’t skimp here. You’ll need a solid laptop (not the one that freezes every 5 minutes) and fast internet. This is your HQ for organizing tasks, uploading content, and handling all the multitasking that comes with the job.

Tip: If you’re using a desktop, a second monitor can be helpful when you’re juggling multiple tabs and platforms.

2. Communication and Organization Tools

Being a VA means you’ll probably never meet your clients in real life. That makes clear communication—without any back-and-forth chaos—super important. Here are my go-to tools for staying connected and on top of things:

• Gmail Account: A Gmail account is essential for communicating with clients. It’s also handy for organizing tasks, setting up Google Calendars, and using Google Drive to share files. Create a professional Gmail like “yournameVA@gmail.com” to keep things polished.

• Slack: A messaging app that keeps conversations with your clients (and their team, if they have one) all in one place. You can use it to chat with your client (and their team, if they have one), share files, or even keep conversations about different projects in their own neat little channels.

• Zoom: For virtual meetings, quick check-ins, or even brainstorming sessions. Bonus: You only need to look professional from the waist up!

• ClickUp or Asana: Both are great task management systems to keep track of daily tasks, deadlines, and project updates. Think of them as your digital to-do list. I’m partial to ClickUp because it’s so customizable, but Asana is also a good option. Trello: Prefer something more visual? Trello uses a board-and-card system that’s great for organizing tasks in an easy, drag-and-drop format. It’s simple and super user-friendly—perfect if you’re new to task management tools.

3. Content Creation Must-Haves

If your influencer is sharing their life on Instagram, TikTok, Pinterest, or in blog posts, you’re probably going to help with content—whether it’s creating it, editing it, or organizing it. Here’s what you’ll want handy:

• Canva: If you’re not already using Canva, you’re seriously missing out! It’s perfect for creating, Instagram graphics, media kits, or even a quick logo. It makes you feel like a graphic designer without actually having to be one.

• Photoshop or Lightroom Mobile
  For influencers prioritizing aesthetics, these tools offer advanced design and photo-enhancing features Canva can’t match. Lightroom Mobile has presets that make editing easy.

• Grammarly: For all my fellow typo-prone friends, this one’s a lifesaver. Whether you’re editing captions, emails, or blog posts, Grammarly keeps your work looking polished.

• AI Tools: Tools like ChatGPT or Claude: I don’t rely on these completely, but they can help when you’re stuck and need to brainstorm captions, emails, or post ideas. Tools like ChatGPT or Claude make the process quicker (always give them your personal touch—robots aren’t you).

• CapCut: If you’re managing Reels, TikToks, or short videos, these apps are a lifesaver. Yes, Instagram’s built-in editor works, but these give you more options to fine-tune and make everything look good.

• InShot
  Similar to CapCut but with additional flexibility for merging clips, adding transitions, and tweaking audio.

4. Social Media Scheduling

For Amazon influencers, success hinges on one thing: Consistency. Showing up regularly with engaging content builds trust, boosts clicks, and drives sales. Your role? Keeping them on track—whether it’s scheduling posts about their Amazon finds, organizing content calendars, or managing big retail dates like Prime Day.

Tools like Planoly or Tailwind make this easier by letting you schedule Instagram posts in advance—perfect for batching content and freeing up time for other tasks. Want something for multiple platforms? Check out Metricool, a newer scheduler that’s great for managing everything in one place. Instagram itself also now lets you schedule out posts, stories, and reels directly in the app.

With your support (and a bit of smart planning), they’ll be a reliable, go-to source for their audience—and that’s what keeps the clicks coming in!

5. Automation Tools

Let’s face it—there’s only so much time in the day, and anything that helps take some work off your (or your client’s) plate is a win, right? Automation tools are perfect for simplifying all those repetitive little tasks, keeping things running smoothly while you focus on the bigger stuff. Here are a few you might want to check out:

• ManyChat
  If your client connects with their audience through platforms like Facebook Messenger, Instagram DMs, or WhatsApp, ManyChat is a fantastic tool to have. It lets you set up automated replies for things like welcome messages, FAQs, or even simple reminders for events or promotions. It’s a great way to keep communication moving without being glued to your phone 24/7.

• Zapier
  Zapier is like a middleman that makes all your apps talk to each other so you don’t have to. For example, let’s say someone signs up for an email list—you could use Zapier to automatically add their info to a spreadsheet or send them a welcome email. It’s not flashy, but it saves a ton of time by cutting out repetitive tasks.

6. Amazon-Specific Tools

Now, onto the tools you’ll need to navigate Amazon’s influencer world. Don’t worry—it’s not as intimidating as it sounds. Once you explore a bit, you’ll find it’s pretty straightforward.

• Amazon Affiliate Login: Familiarize yourself with this dashboard. It’s where you’ll grab affiliate links, track performance, and create idea boards for your clients.

• Geniuslink: This tool is great for creating affiliate links that work globally. It makes sure your client earns commissions, no matter where their audience is shopping.

• URL Genius: Need to send users straight to the Amazon app or specific pages? Enter URLgenius! This link-shortening platform helps you create seamless, deep-linking experiences. It’s especially handy if you’re targeting customers on mobile, so their clicks actually land where they’re supposed to—without any confusing detours. It even helps you track clicks and performance so you can fine-tune your strategies.

7. Email Marketing Platforms

If your client is building a loyal following (and they likely are!), email newsletters are an essential part of staying connected. They nurture the audience and keep products front and center without feeling pushy. Here are some platforms you’ll want in your toolkit:

• Flodesk
  This platform is ideal for creating professional-looking email designs—no graphic design skills required. It’s super easy to use and perfect for creating branded newsletters that stand out. Plus, its automation options are simple, so you can set up workflows without any confusion.

• ConvertKit
  This is a great tool for influencers dipping their toes into email funnels. It’s easy to organize subscribers (important as their list grows) and offers functionality for delivering things like freebies or exclusive content straight to their audience.

8. Blogging Platforms

Blogging isn’t just for long-form storytelling—it’s a powerful tool for housing affiliate links, building SEO, and driving traffic to Amazon storefronts or individual products. As a VA, it pays to know the ins and outs of these blogging tools so you can support your influencer’s content strategy effectively.

Here are three great options:

• WordPress: Perfect for influencers who want flexibility. Its plugins (like Pretty Links for tracking affiliate URLs and Yoast SEO for Google ranking) make it a great choice for long-term growth. It’s customizable but does have a slight learning curve.

• Squarespace: Clean, simple, and beginner-friendly. The photo-driven templates are perfect for lifestyle niches like home decor or fashion. It’s an easy, all-in-one option that doesn’t require a lot of technical know-how—perfect for a mom on the go.

• Showit: Perfect for creative and visually driven influencers. It gives them full design freedom while working with WordPress tools in the background. It’s highly customizable but more advanced (and pricey), so make sure it’s a good fit for your clients before diving in.

9. Tracking Analytics

You can’t measure success without keeping tabs on analytics! Helping your influencer understand what’s working (and what’s not) will make you an irreplaceable part of their team.

• Amazon Influencer Dashboard
  If your influencer is part of the Amazon Influencer Program, their dashboard is full of insights. It tracks all the important stuff, like:

  • How many clicks their links are getting

  • Conversions (AKA how many products are being sold thanks to their content)

  • Their total earnings and commission breakdowns

  Check this dashboard regularly so you know what’s driving traffic and, most importantly, what’s converting into sales.

• Google Analytics
  If your influencer has a blog or website (which they probably do), Google Analytics will be your go-to for understanding site performance. It can tell you all about how many people visit the site, which pages or blog posts are most popular, and even how visitors are finding them.

10. Payment and Invoicing Tools

Let’s not forget the business side of being a VA—keeping track of payments (and contracts!) should be simple, professional, and stress-free. Thankfully, there are great tools out there to help you stay organized.

• HoneyBook
  Looking for an all-in-one solution to run your VA business? HoneyBook is a great option. It handles payments, invoicing, and even contract management! You can create and send contracts directly to clients, which makes sealing the deal easy. Plus, the interface is clean, modern, and user-friendly.

• Dubsado
  This tool is a VA’s best friend, especially if you juggle lots of projects! It does invoicing and payment tracking, but it also offers contract templates and e-signatures. You can send contracts to clients directly through the platform, quickly get their approval, and move on to the fun stuff (like managing work!). It’s highly customizable, so you can make it fit your business.

• Found
  This one’s perfect for freelancers and solo VAs on the go. Found helps you track payments, manage taxes, and streamline invoicing. It doesn’t have full-on contract management like HoneyBook or Dubsado, but it offers a simple, clean solution for those looking for an organized payment system without too many bells and whistles.

Bonus Section: Honorable Mentions

Here are a few more helpful tools that might come in handy, depending on your influencer’s needs:

• Dropbox
  File sharing is a big part of the job, and these two make collaboration super simple. Whether it’s saving images, documents, or contracts, having a cloud system is non-negotiable.

• Calendly
  If your client does brand collaboration calls or interviews, setting up a scheduling tool like Calendly keeps things smooth and professional without needing constant back-and-forth emails.

• LastPass
  Managing passwords for Amazon, scheduling apps, emails, or affiliate dashboards can get tricky. LastPass keeps everything secure and accessible, so you’re never stuck digging through spreadsheets for login info.

Being a virtual assistant for Amazon influencers isn’t just about the tasks—it’s about keeping everything behind the scenes running smoothly. With these tools in your corner, you’ll be ready to handle everything from content creation to tracking analytics—and make it all look seamless.

Do you have a favorite tool that didn’t make the list? I’d love to hear about it! Drop me a note or share in the comments—it’s always great to learn a new way to work smarter, not harder.

And if you’re looking for more ideas and resources, don’t forget to check out the blog for even more helpful tips!